According to Bourbour, their Spring 2009 collection is "Britprep."Britprep-not quite as clean and crisp as American Preppy yet still simple, stylish, and contemporary.
“pays particular attention to fashion, color and tradition capturing the essence of ‘Britishness” … They hope to evolve as a lifestyle brand appealing to a wider customer base with the development of more contemporary products focused on rugged tailoring and fit.”
my definition for Britprep-dOPE.
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